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Study: iPods overwhelmingly used for audio, not video
from ilounge.com
Despite the fifth-generation iPod’s much-touted video capabilities, which were added in October 2005, the device is still mainly used for audio, according to a recent study by Nielsen Media Research. The study found that less than 1% of content played by iPod users on either iTunes or the device itself were videos. Among 5G (video) iPod users, only 2.2% of content played was video. The study also found that 15.8% of iPod users have played a video on either iPod or iTunes. Nielsen monitored a panel of 400 iPod users in the U.S. from October 1-27 for the study.
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