Ballmer changes tune while dancing around Apple's success

from appleinsider.com

Microsoft chief executive Steve Ballmer, who's watched his company's PC business come under immense pressure from Apple, used a forum this week to discount the Mac maker's potential for future share gains and designate its mobile phone business as a doomed initiative that will "lose out" in the long run.

Microsoft aims at Apple integration

In July, Ballmer issued a widely publicized email to employees acknowledging the looming threat presented by Apple, in which he outlined a cause of action that, among other things, suggested Microsoft follow the example set forth by its rival in providing the same "narrow but complete" experience to its customers going forward. More